Legal

Terms & Conditions

These Terms and Conditions (the "Terms") govern your access to our website and your engagement of THREADWIRE PRIVATE LIMITED, operating under the brand Threadslab ("we," "us," or "our"), for organic marketing services (the "Services"). By using our website or engaging us, you ("you" or the "Client") agree to these Terms. If you do not agree, do not use our website or the Services.

Where we agree the specifics of an engagement in a separate proposal, statement of work, order form, or written agreement (a "Service Agreement"), that Service Agreement and these Terms apply together. If there is a direct conflict, the signed Service Agreement prevails for that engagement.

1. The Services

We provide organic marketing services, which may include strategy, content creation, publishing and management of presence on community platforms such as Reddit and Discord, and related activity intended to support visibility across search engines and AI / LLM systems. The exact scope, deliverables, timelines, and fees for any engagement are set out in the applicable Service Agreement.

We perform the Services with reasonable skill and care. We may use our own judgment as to the methods, tools, and approach used to deliver the Services, including the use of third-party platforms and AI assistance.

2. No guarantee of results

We do not guarantee any specific result, ranking, placement, level of visibility, citation by any AI system, or commercial outcome. Any examples, estimates, timelines, or forecasts we share are illustrative only and are not promises. The Services are provided on a reasonable-efforts basis.

3. Platform rules and third-party dependencies

Community platforms, search engines, and AI systems set and change their own rules, algorithms, and policies at their sole discretion and without notice to us. This can affect, remove, restrict, or reverse content, accounts, or visibility, including content we have published in good faith and in line with platform rules as we understood them.

  • We are not responsible for actions taken by any third-party platform, including content removal, post or comment moderation, account suspension, shadow-banning, ranking changes, or changes to how AI systems surface or cite content.
  • Any platform interruption, downtime, policy change, or enforcement action is outside our control and does not constitute a breach by us.
  • You are responsible for ensuring you have the right to operate the accounts, brands, and materials involved, and that your participation on each platform complies with that platform's terms.

4. Client responsibilities

To enable us to deliver the Services, you agree to:

  • Provide accurate, complete, and timely information, briefs, materials, approvals, and any access we reasonably need.
  • Hold all rights, licences, and permissions necessary for the materials, brands, products, and claims you ask us to promote, and ensure they are lawful, accurate, and not misleading.
  • Review and approve content where the engagement calls for your approval, and remain responsible for content you approve or instruct us to publish.
  • Comply with the terms of any platform on which we act on your behalf, and with all laws applicable to your business.
  • Pay our fees in accordance with the applicable Service Agreement.

5. Fees and payment

Fees, billing frequency, and payment terms are set out in the applicable Service Agreement. Unless stated otherwise, fees are exclusive of applicable taxes, which you are responsible for. Invoices are payable by the due date stated. We may suspend or pause the Services if undisputed fees remain unpaid, and late amounts may attract reasonable interest or charges where permitted by law and the Service Agreement. Except where required by law or expressly agreed, fees already paid are non-refundable.

6. Intellectual property

Subject to full payment of the fees due for the relevant work, finished deliverables we create specifically for you under an engagement become yours to use for your business, unless the applicable Service Agreement says otherwise.

We retain ownership of our own pre-existing materials, know-how, methods, frameworks, templates, internal tools, and any general skills or techniques we use or develop. Nothing in these Terms transfers ownership of those to you, and we may continue to use them for other clients. Third-party or licensed materials (including stock assets and platform features) remain subject to their own licences.

You grant us the licence and permissions necessary to use your brand assets, content, and materials for the sole purpose of delivering the Services. Unless you ask us in writing not to, we may reference the fact that we worked with you and use non-confidential examples of the work in our own portfolio and marketing.

7. Confidentiality

Each party may receive non-public information from the other. Both parties agree to keep such information confidential, to use it only for the purpose of the engagement, and not to disclose it except to those who need it to perform (and who are bound by similar obligations) or as required by law. This obligation continues after the engagement ends. How we handle your personal information is further described in our Privacy Policy.

8. Disclaimer of warranties

Without limiting the above, we disclaim all implied warranties of merchantability, fitness for a particular purpose, non-infringement, and any warranty that the Services or website will be uninterrupted, error-free, secure, or will produce any particular result. No advice or information you obtain from us creates any warranty not expressly stated in these Terms.

9. Limitation of liability

In particular, we are not liable for: (a) any action, inaction, policy change, downtime, moderation, removal, or enforcement by any third-party platform, search engine, or AI system; (b) any failure to achieve a ranking, visibility, citation, engagement, traffic, or commercial outcome; (c) any loss arising from materials, claims, instructions, or approvals you provided; or (d) any matter outside our reasonable control.

Nothing in these Terms excludes or limits liability that cannot lawfully be excluded or limited, including liability for fraud or for death or personal injury caused by negligence. Where liability cannot be excluded but can be limited, our liability is limited to the maximum extent permitted by law.

10. Indemnification

You agree to indemnify, defend, and hold harmless us and our directors, owners, employees, contractors, and agents from and against any claims, liabilities, damages, losses, and reasonable costs and expenses (including legal fees) arising out of or related to: (a) materials, content, brands, products, or claims you provided or asked us to promote; (b) your breach of these Terms or any Service Agreement; (c) your violation of any law or any third-party right, including intellectual property, privacy, or platform terms; or (d) content you approved or instructed us to publish.

11. Term, suspension, and termination

These Terms apply while you use our website or receive the Services. The duration and notice period for any engagement are set out in the applicable Service Agreement. Either party may terminate an engagement as provided in that Service Agreement or, where none specifies, on reasonable written notice.

We may suspend or terminate the Services immediately if you materially breach these Terms or a Service Agreement (including non-payment), if required to comply with law or a platform's requirements, or to prevent harm. On termination, you remain responsible for fees for work performed up to the termination date, and the clauses that by their nature should survive (including confidentiality, intellectual property, disclaimers, limitation of liability, and indemnification) will continue to apply.

12. Acceptable use of the website

You agree not to misuse our website, including by attempting to gain unauthorised access, interfering with its operation or security, scraping it other than as ordinarily permitted, or using it for any unlawful purpose. We may restrict or withdraw access to the website at any time.

13. Force majeure

We are not liable for any delay or failure to perform caused by events beyond our reasonable control, including platform or internet outages, changes to third-party platforms or their policies, acts of government, natural events, power or communications failures, or labour disruptions.

14. Governing law and dispute resolution

These Terms are governed by the laws of India. The parties will first attempt to resolve any dispute in good faith through discussion. If a dispute cannot be resolved within a reasonable period, it will be subject to the exclusive jurisdiction of the competent courts in India, unless the applicable Service Agreement specifies arbitration or a particular venue, in which case that provision applies.

15. General

  • Severability. If any provision of these Terms is found unenforceable, the rest remains in full effect, and the unenforceable provision will be modified only to the minimum extent necessary.
  • Entire agreement. These Terms, together with any applicable Service Agreement and our Privacy Policy, are the entire agreement between us regarding their subject matter and supersede prior discussions.
  • No waiver. Our failure to enforce any provision is not a waiver of our right to do so later.
  • Assignment. You may not assign these Terms without our written consent. We may assign them in connection with a merger, acquisition, or sale of our business.
  • Relationship. We act as an independent contractor. Nothing in these Terms creates a partnership, joint venture, employment, or agency relationship beyond the limited authority needed to perform the Services.
  • Changes. We may update these Terms from time to time by posting the revised version on our website. Continued use after an update means you accept the revised Terms.

16. Contact us

Questions about these Terms can be sent to founder@threadslab.in.

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