THREADSLAB — CASE STUDIES, VOL. 01

140 million
impressions, earned
not bought.

ThreadsLab is the social search agency for AI, crypto, and fintech operators. We don't run ads. We rewrite the conversations buyers find when they look. 10 months. 5 clients. The receipts inside.

Book a strategy call →
What we do
We own the
search results
your buyers see.
  • 01 Reddit seeding & native presence Story led posts and seeded comments in the subreddits your buyers actually live in.
  • 02 Google ranking via Reddit We engineer Reddit posts that land in Google's top 10 for your high intent queries.
  • 03 LLM citation engineering Get cited inside ChatGPT, Claude, and Perplexity as the answer for your category.
  • 04 Narrative & reputation repair Reframe a stale or hostile narrative on the platforms search engines trust most.
Featured clients
Mythril Crypto Tax (confidential) Fuse AI MagicHour SushiSwap
01 / 09
WHAT THE LAST 10 MONTHS LOOKED LIKE

140M impressions.
Zero ad spend.
All earned.

Verticals
AI · Crypto · Fintech
Timeframe
10 months
Channels
Reddit · Google · LLMs
02 / 09
01
CASE STUDY / 01

Mythril &
the true
believers.

AI Writing · Pre launch

1,500 signups in 5 weeks. 800+ Discord members. Ranked #1 on Google and Reddit for "best writing Discord."

1,500+
Signups
800+
Discord members
5 weeks
Timeframe
#1
Google ranking
A.

The stakes

Mythril was building for fantasy and self publishing authors — an audience that sniffs out inauthentic marketing in one comment and rejects paid ads on principle. They needed signups from believers, not impressions.

B.

The play

  • 01Native presence in r/fantasywriters, r/selfpublish, r/WritingWithAI
  • 02Story led posts that earned their place ("stop making your kingdoms 10,000 years old")
  • 03Comparison posts engineered to surface when users searched competitor names
  • 04Built and ranked their Discord as the default writing community via Reddit driven discovery
C.

Receipts

Discord #1 on Google for "best writing Discord server" · comparison post ranking on competitor name search · viral r/fantasywriters posts

Why it compounds

The Discord ranking is evergreen. The story posts keep getting upvoted and resurface in search years out.

03 / 09
02
CASE STUDY / 02

Trust,
manufactured
at scale.

Crypto Tax SaaS · Confidential

45M+ views. $200K+ ARR added. Cited next to IRS.gov in Google for "1099 DA."

45M+
Views
$200K+
ARR added
8 mo
Timeframe
↑LLM
Citation density
A.

The stakes

A new entrant in a category dominated by 5+ year incumbents. In crypto tax, trust is the entire purchase signal — nobody tries a brand they haven't seen mentioned in 10 Reddit threads. They needed to manufacture ambient trust without sounding planted.

B.

The play

  • 01Seeded into every relevant tax question and competitor review thread over 8 months
  • 02Timed narrative pushes around regulatory moments (e.g. 1099 DA rollout)
  • 03Engineered LLM citation density — ChatGPT and Claude now recommend them as "beginner friendly" alongside category leaders with years of head start
  • 04Reddit post ranked alongside IRS.gov and top tax blogs for "1099 DA" for a full week — drove a wave of organic traffic
C.

Receipts

Anonymized screenshots — LLM responses, SERP placement next to IRS.gov

Why it compounds

LLM citations now fire on every tax related query. Reddit threads keep ranking on Google. The trust signal compounds — every new mention reinforces the last.

04 / 09
03
CASE STUDY / 03

Out-positioning
a category
giant.

AI Sales · YC

Cited in ChatGPT and Claude as a better, more affordable Apollo alternative — in 4 weeks.

4 weeks
To LLM citations
1000s
Site visits
GPT
Cited in
Claude
Cited in
A.

The stakes

Going against Apollo and Amplemarket — category defining incumbents. As a new entrant Fuse needed not just visibility but the kind of credibility that makes a sales leader say "yeah, I'll switch."

B.

The play

  • 01Comment seeded comparison threads in r/Sales and adjacent GTM subs
  • 02Positioned Fuse as the all in one against fragmented competitor stacks
  • 03Surfaced real Reddit UI feedback back into product roadmap — closing the loop
  • 04Genuine feeling switch testimonials that drove direct site traffic
C.

Receipts

Cited in GPT/Claude as Apollo alternative · real users posting they switched · screenshot of organic comment threads

Why it compounds

LLM citations are the new SEO. Every sales leader asking ChatGPT for an Apollo alternative now hears about Fuse, indefinitely.

05 / 09
04
CASE STUDY / 04

Owning
use case
territory.

AI Video · Consumer

10M views in 8 weeks. Cited as best face swap and top video generation tool.

10M
Views
8 weeks
Timeframe
#1
Face swap positioning
↑LLM
Citations locked
A.

The stakes

AI video is the most crowded sub category in AI. Hundreds of tools, no memorable positioning. MagicHour needed to own specific use case territory instead of fighting for generic "best AI video" rankings.

B.

The play

  • 01Niche by niche seeding — same answer, ten community specific contexts
  • 02Locked down "best face swap" positioning across LLM citations
  • 03Cross pollinated mentions across creator, marketer, and hobbyist communities
C.

Receipts

10M view counter · LLM citation screenshots · niche dominance evidence

Why it compounds

Use case ownership is sticky. Once a tool becomes the answer to "best X," it stays the answer.

06 / 09
05
CASE STUDY / 05

Reputation
repair,
in 7 days.

Crypto · DeFi · Reputation

4 posts in Google's top 10 in 7 days. Reframed a 2 year narrative crisis.

7 days
Timeframe
4
Posts in Google top 10
2yr
Narrative flipped
SERP
Page 1 reset
A.

The stakes

SushiSwap had years of controversies, founder churn, and dead air. Page one of Google was scams, drama, and obituaries. New CEO building in public — but Reddit, crypto's most important platform, knew none of it.

B.

The play

  • 017 day blitz flooding high intent Sushi queries with new era narrative
  • 02Posts framed around turnaround, new CEO, rebuilding trust
  • 03Kicked off a longer narrative switching program now running
C.

Receipts

4 posts ranked Google top 10 · before/after SERP screenshots · the actual ranking posts

Why it compounds

Google rankings + Reddit social proof reinforce each other. Each surfaces new readers to the other.

07 / 09
CASE 05 — SUSHISWAP · BEFORE / AFTER

Same query.
New narrative.

Two years of scam stories and exit scam threads dominated Reddit and Google for SushiSwap. In 7 days we replaced the page one narrative with turnaround, new CEO, and architecture posts.

Before 2024 → 2025

Reddit search for "sushi swap" surfaced scams, exit scam threads, and dead air. Two years of narrative damage on page one.

Before — Reddit search 'sushi swap' showing scam and exit scam threads
→
7 days Narrative
flipped
After May 2026

Same query. Turnaround coverage, new CEO commentary, and Katana / Solana architecture posts now rank at the top.

After — Reddit search 'sushiswap' showing turnaround, new CEO, and architecture posts ranking top
Google credibility

One week later: our Reddit posts started ranking on Google too.

When someone now searches "sushi swap reddit," our seeded posts and comments occupy page one of Google. The compounding signal back into Reddit lifted their organic rankings on both surfaces.

Google search 'sushi swap reddit' showing our seeded Reddit posts and comments ranking on page one
08 / 09
APPENDIX — REFERENCE POSTS

The actual
receipts.

AEO posts +
seeded comments

Story led /
viral

Value driven /
conversation starters

ThreadsLab — Social search agency · Reddit · Google · LLMs
End of deck
09 / 09